Networking is really an essential ‘marketing tool’ that assists in getting your service known. In today’s business world it is all about networking on and off-line. The reality is that people will still only do business with people they know, or with people who have been recommended to them.
Therefore, if you are a small business owner, networking should form a significant part of your marketing mix. You are your brand, and effective networking will not only help to promote your band, but can and should lead to increased trust and connectivity with your business.